A business contact forwarded me a presentation today about the future of events for Healthcare Professionals (HCP). Bottom line was that the vast majority of HCPs are tech-savvy and that there is a move towards virtual events and an on-going engagement via social media as opposed to just at the point of the physical event.
I replied, that I personally much prefer face to face interactions. To which he replied that he agreed with me but that this was because we both work in logistics. Implying that without physical events, our jobs would be in jeopardy.
A good example of the way his brain works, I felt.
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