The breakfast hype

How does it work? I've been to the Breakfast Club in Islington and today at Spitalfields. And both times, there were long queues. They don't take bookings on weekends and clearly don't have to. People patiently kept joining the queue. Edging towards the yellow door, thinking that soon you've made it. Only to realize that the queue continues inside.

It's a cool place with a cool menu. But slow - albeit very friendly - service  clearly contributes to keeping the queues long. Tables were left empty for ages...

Nevermind though: the pancake, bacon, cheese, egg tower with maple syrup was yummy!
And then sat in the Park just off Brick Lane and enjoyed the sun. London is great!